Afghans are enthusiastic about their national celebrations and cultural events such as but not limited to; Nawroz, Mela-E-Gul Arghawan, Mela-E-Gul Narang, Jshene Dehqan and several other provincial-level events. Availing the opportunity, ASMO has always been trying to have a strong presence in such events/celebrations through which ASMO promotes ASMO branded products, spread awareness on family planning and maternal-child health, distribute promotional materials and products to the target customers/visitors. The majority of our visitors (Male & Female) found the initiative useful and expressed their interest in using and advocating others to use such products for family planning and maternal and child health purposes. Additionally, ASMO is also installing FP Counseling boots, where interested couples are provided with detailed information on FP methods.