Afghan Social Marketing Organization

Vision

Vision

ASMO Vision

A healthier Afghanistan where 10 million vulnerable people experience transformative change through sustainable access to essential health and nutrition products and services, and where the burden of preventable diseases and deaths is significantly reduced.

We envision an Afghanistan where every family-urban or rural, rich or poor-has equitable access to essential health, nutrition, and WASH services. Our commitment embraces a comprehensive approach that includes digital transformation in the health sector, encouraging healthy behavioral choices, and improving the quality of health services. Our vision is a nation where:

  • Maternal deaths are rare-not a tragic norm-preserving families and futures for generations to come.
  • Children thrive, not merely survive, growing strong and healthy to lead tomorrow with hope and potential.
  • Families rise above the health burdens imposed by poverty, building resilience that empowers future generations.
  • People are well-informed and educated to make healthy behavioral choices within their communities.