About Us
Who We Are?
Afghan Social Marketing Organization (ASMO) is a social marketing and behavior change communication organization in Afghanistan, focused on the health sector-primarily family planning and maternal and child health. ASMO works to ensure that Afghans have access to the information they need to make informed, healthy choices, alongside affordable and high-quality priority health products.
A market segmentation analysis of the AfDHS 2015 highlights ASMO’s significant contribution to improving health across the country. More than 22% of women using modern contraceptives used products marketed by ASMO, while between 5% and 20% of users relied on ASMO’s oral rehydration salts (ORS), water treatment solutions, and iron supplement products.
As “A Partner for a Better Life,” ASMO was officially registered with the Ministry of Economy in August 2008 and began operating as an independent, not-for-profit Afghan NGO in December 2010.
ASMO was established to advance social marketing initiatives within Afghanistan and to promote positive behavior change for improved community well-being. Through modern communication approaches, nationwide training, and behavior-change campaigns-implemented in close partnership with the Government of the Islamic Republic of Afghanistan-ASMO strengthens demand for quality health products delivered through private-sector channels. These combined efforts expand national access to essential health commodities and support healthier families across Afghanistan.
Maternal & Child Health
Working Together for Healthier Communities
At ASMO, we collaborate with communities, partners, and health professionals to expand access to quality health products and promote positive behavior change across Afghanistan.
Individuals Reached
Public Health Campaigns
Health Products Distributed
Years of Impact
A healthier Afghanistan where 10 million vulnerable people experience transformative change through sustainable access to essential health and nutrition products and services, and where the burden of preventable diseases and deaths is significantly reduced.
We envision an Afghanistan where every family-urban or rural, rich or poor-has equitable access to essential health, nutrition, and WASH services. Our commitment embraces a comprehensive approach that includes digital transformation in the health sector, encouraging healthy behavioral choices, and improving the quality of health services. Our vision is a nation where:
- Maternal deaths are rare-not a tragic norm-preserving families and futures for generations to come.
- Children thrive, not merely survive, growing strong and healthy to lead tomorrow with hope and potential.
- Families rise above the health burdens imposed by poverty, building resilience that empowers future generations.
- People are well-informed and educated to make healthy behavioral choices within their communities.
Enhance the well-being of millions of Afghans-particularly women and children-through sustainable access to essential health services, strengthening local health systems, and empowering individuals to make informed health choices.
ASMO is driven by its mission to deliver affordable, high-quality RMNCH, Nutrition, and WASH solutions through institutional partnerships and innovative social marketing and behavior change strategies, empowering Afghan households to access essential products and services and make informed health decisions in a fragile context.
Guiding Everything We Do:
- Integrity
- Equity & Inclusion
- Sustainable Collaboration
- Innovation
- Empowerment Through Education
Guiding ASMO
Toward a Healthier Future
The leadership team of the Afghan Social Marketing Organization (ASMO) is committed to advancing the organization’s mission of improving the health and well-being of communities across Afghanistan. With extensive experience in social marketing, public health, and behavior change communication, our leaders provide strategic direction, ensure program effectiveness, and guide our team toward sustainable impact. Their dedication and vision continue to strengthen ASMO’s role as a trusted partner in Afghanistan’s health sector.
Collaborative Commitment Toward Sustainable Health Advancement
The Afghan Social Marketing Organization (ASMO) extends its sincere appreciation to its esteemed donors and strategic partners whose unwavering support enables the implementation of impactful, evidence-based public health initiatives across Afghanistan. Through these valued collaborations, ASMO strengthens national health systems, expands access to essential and affordable health commodities, and promotes meaningful behavior change at the community level, contributing to sustainable health improvements for Afghan families nationwide.
