As “A Partner for Better Life”, the Afghan Social Marketing Organization (ASMO) was officially registered with the Afghan Ministry of Economy in July 2008, and has formally operated since December 2010, as an independent not-profit Afghan NGO. ASMO was created as an initiative of the USAID-funded COMPRI-A (The Communication for Behavior Change, Expanding Access to Private Sector Health Products and Services in Afghanistan) Project. ASMO is the leading Afghan social marketing organization focused on maternal and child health. ASMO provides Afghans with access to the information they need to make informed and healthy choices and expanded access to a focused suite of affordable, high quality priority health, nutrition and WASH products. ASMO stimulates healthy behaviors for the enhanced well-being of individuals within the community through the application of state-of-the-art communication approaches and training addressing key health and social problems in partnership with bilateral and multilateral donors, local and regional development partners. ASMO is poised to expand its technical leadership to new thematic areas, as a direct response to local health needs and the evolving sociopolitical and donor agenda around the globe. ASMO has expanded its role beyond product social marketing, moving into implementing service delivery, humanitarian response and digital solutions of health and nutrition services.
A healthier Afghanistan where 10 million vulnerable people experience transformative change through sustainable access to essential health and nutrition products and services, and where the burden of preventable diseases and deaths is significantly reduced”.
We envision a healthier Afghanistan where every family, whether urban or rural, rich or poor, has equitable access to essential health, nutrition, and WASH products and services. Our commitment encompasses a comprehensive approach that includes digital transformation in the health industry, encouraging healthy behavioral choices, and improving health services quality. Our dream is to be a nation where:
- Maternal deaths are rare, not a tragic norm, preserving families and futures for generations to come.
- Children thrive, not merely survive, growing strong and healthy to lead tomorrow with hope and potential.
- Families rise above the health burdens imposed by poverty, building resilience that empowers future generations.
- People are well informed and educated to make healthy behavioral choices within communities.
“Enhance the well-being of millions of Afghans, particularly women and children, through sustainable access to essential health services, strengthening local health systems, and empowering individuals to make informed health choices.”
ASMO is driven by its mission to deliver affordable, high-quality RMNCH, Nutrition and WASH solutions through institutional partnerships, innovative social marketing and behavior change strategies, empowering Afghan households to access essential service and products and make informed health choices in a fragile context.
Integrity: We operate with integrity, ethics, and transparency in all our interactions. Our commitment to ethical practices fosters trust and respect within our organization and the communities we serve.
Equity and Inclusion: We believe in providing equitable access to health, nutrition, and WASH services for all individuals, regardless of their socioeconomic status, location, or background. We strive to empower marginalized communities, particularly women and children, ensuring that no one is left behind in our efforts to enhance health outcomes.
Sustainable Collaboration: We are committed to developing sustainable solutions that promote long-term health and well-being through robust partnerships. By leveraging local resources and engaging with communities, government entities, and the private sector, we ensure that our initiatives are environmentally and economically sustainable, fostering lasting impact and resilience.
Innovation: We embrace innovation to improve health service delivery and community engagement. By integrating digital solutions and creative strategies, we continuously adapt our programs to meet the evolving needs of the populations we serve.
Empowerment through Education: We prioritize empowering individuals through education and awareness, providing information and resources for communities to make informed health choices. Our commitment to creating an inspiring, non-discriminatory, and gender-friendly environment supports people in being their best.
Our People
ASMO’s technical leadership stems from our Afghan staff, a dedicated team trained through a decade of successful and innovative programs in maternal and child health, logistics, marketing, and community engagement. From navigating rugged terrains to designing impactful campaigns, their expertise ensures ASMO’s success. Their deep local roots and understanding of the cultural nuances, speaking local languages, and building trust enable tailored, sensitive solutions that resonate with beneficiaries and partners alike, from rural shopkeepers to urban health providers. Driven by a shared passion for improving health outcomes, our team is committed to making a difference in the lives of millions of Afghans and achieving our strategic goals for a healthier future.
Below is our organizational chart, illustrating the structure and roles that drive ASMO’s mission.
Collaborative Commitment Toward Sustainable Health Advancement
ASMO is driven by its mission to significantly improve maternal and child health and deliver a large-scale health impact in Afghanistan, by ensuring sustainable access to essential health provisions, strengthening local health systems, and enhancing health-seeking behavior to improve the well-being of millions of Afghans.
