The Mobile Cinema Outreach Program is a means used for expansion of brand visibility and gains public support through involving them on the implementation and being in direct contact with locals that will pave the way for other program implementation and reinforce public awareness programs within the area that results in demand creation for basic health products. This program is aimed to promote branded and generic health products as a part of the activities of ASMO’s Social Marketing Department. The principal targets of the program are schools for hygiene and diarrhea prevention and the general population with additional priority health topics. Special attention is paid to reach rural districts with limited access to other forms of electronic media.